TikTok trends move fast. Between viral dances, memes, recipes, hacks and other trends, it’s hard to keep up. When creating your TikTok videography marketing strategy, it’s a good idea to use a mixture of popular TikTok trends. This will help your channel stay relevant and timely. But in order to keep up with the latest trends, you need to know what they are. To learn more about TikTok and its impact on social media look here.
Dance challenges remain a popular trend on TikTok—the only thing that’s changed is the song and the dance. Plus, some of the most famous TikTokers grew their following by creating and performing dance challenges.
Think of ways that your brand can also jump on various dance challenges. If you scroll through TikTok videos for a bit each week, you should be able to compile a consistent list of dances.
Many small businesses have taken to TikTok to build a community, and one great way to do that is by packing orders on camera. This has become so popular for certain businesses that they will receive comments from customers requesting that their order is packaged on camera.
These videos often tend to take on an ASMR-vibe (more on that in the next trend), making them a double whammy. By making your stockpile visually appealing, you can create an engaging video that showcases how you package orders and builds trust by proving to customers that the products they’re buying are kept safe and sound.
We mentioned ASMR videos briefly in the last point, but we’re going to touch on these a bit more. ASMR stands for autonomous sensory meridian response and it refers to the tingling sensation one might feel down their back sometimes triggered by hearing a certain type of sound.
This ASMR videography focus exclusively on sound, like grabbing items to put into an order, restocking items (another popular video type on TikTok) or filling jars with your product. like we have in this example from DTE Beauty.
ASMR is deemed a type of satisfying video, but there are a number of types of “oddly satisfying” videos that relate more to the visual satisfaction the viewer gets, like this professional baker decorate cookies.
How can you make your product or service visually or auditorily satisfying? Brainstorm some ideas then start filming.
Another trending TikTok video type is the “day in the life” video. These follow someone (either someone on your team or the business owner for a small business) throughout their day-to-day tasks and activities, especially how it relates back to their business.
Here’s an example of a bakery owner sharing what a day in her life looks like. She creates these videos multiple times a week and her followers enjoy being able to watch as she grows her business.
This trend can be emulated in a number of different ways. Consider having one team member take over your TikTok account each week and walk followers through what their day-to-day job and work load looks like. Or, if you run a small business, consider regularly sharing what you do throughout the day. Transparency like that is not only interesting to an audience but can also encourage others to follow in your footsteps.
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